Sue Citro
Chief Experience Officer @Best Friends Animal Society
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WORK HISTORY
Chief Experience Officer @Best Friends Animal Society
Leads the organization\'s DXC division comprised of the development, digital, marketing communications and visitor experience teams working together to engage the public in lifesaving and advance the cause of no-kill.
EDUCATION
American University
B.A, International Relations
Program on Negotiation at Harvard Law School
Certificate of Completion, Negotiation and Leadership
The Johns Hopkins University
M.A., Communications / New Media
SKILLS
ABOUT SUE CITRO
My drive for real results and problem solving stems from my study abroad experience and a photo I took by the side of a road in Kenya with a cement mixer covered in vines and rust. It was the result of a microloan with good intentions but no viable strategy and failed to account for transportation challenges from dock to village. Too often I see this same scenario play out in the digital space – where launching is viewed as success instead of just the starting point. That’s what drives me to build digital and fundraising strategies that work – built to scale, to leverage existing resources and to deliver lasting and tangible growth for the business unit.Specialties: Nonprofits, E-commerce, Fundraising, Web Giving, Email Strategy, Digital Strategy
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