Sue Dear

Market Access @Abbott

South, GB

As the Specialist in Market Access, I am highly experienced and a knowledgeable resource within the organization in building and maintaining market access through creation and maintenance of relationships with health economic opinion leaders, reimbursement agencies, medical associations and primary care organizations. In my role I work with HCPs to inform and shape opinion regarding the value of diabetes technology and work to create clear patient pathways shaping local guidance/guidelines to allow access to patients and overcome deprivation and inequality across my area. I am responsible for securing reimbursement for products through timely preparation of submissions, effective understanding of local processes and networking with key stakeholders. I proactively monitor external environments, customers and competitors to identify opportunities for protecting and improving value capture. Health outcomes, budget impact models and value proposition tools are an important part of making sure that the NHS, HCPs and patients gets the best technology solution suited to them. I work with many key stakeholders both internally and externally and lead on different innovative projects as our ways of working change. I run regular account review meetings with the territory managers and am responsible for coaching infield, personal development of their sales acumen, strategic thinking and account management.