Sue Cardis

Marketing Manager @Je Fuller Hydrology & Geomorphology, Inc

Tempe, AZ, US

Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed. Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits and prints/packages RFP and RFQ responses.Manages the development of client-facing marketing collateral and communications in support of business pursuits. Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels. Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs and KPIs. Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process. Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation and staffing/attendance. Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management. Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation. Coordinates and manages project and company photography. Supports as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.

University of Wisconsin-Stevens Point

Bachelor of Education (B.Ed.), Family and Consumer Economics and Related Studies