Sudipto Poddar

Vice President - Brand Marketing @Healthians

Gurgaon, IN

As the brand custodian at Healthians, I lead the strategic and creative direction of all brand communication initiatives across internal and external touchpoints. My role bridges business goals with brand storytelling, ensuring consistency, clarity, and connection at every level.Key responsibilities - • Brand Ownership: Drive brand consistency across messaging, visual identity, tone, and customer experience, ensuring alignment with core brand values.• Integrated Campaign Development: Lead end-to-end brand and performance marketing campaigns from ideation to creative execution.• Communication Strategy: Define the brand’s communication blueprint and oversee its implementation across ATL, BTL, and digital channels.• Digital & Social Media: Supervise daily digital content, manage social media strategy, and execute performance marketing campaigns to enhance reach and engagement.• Owned Media & UI/UX: Manage content and performance of all brand-owned digital assets including website, blogs, reports, and internal communication, ensuring optimal user experience and consistency.• Internal Branding: Conceptualise and execute internal communication strategies that drive culture, motivation, and alignment across functions.• Agency & Media Partnerships: Manage creative and media agencies to deliver high-impact campaigns, and oversee media buying and planning to maximise ROI.• Data-Driven Optimisation: Monitor performance metrics across platforms and continuously refine strategies for better brand outcomes and user journeys.

Indian Institute of Management, Calcutta

Senior Management Program in General Management 2011-12

National Institute of Advertising

PGDACM, PG Diploma in Advertising and Communications Management from NIA

Delhi University

BSc.(H), Statistics