Sudhanshu Anand

Deputy Brand Manager @DS Group

Noida, IN

Mouth Freshener Division (MFD)Tulsi Royal Khajoor Plus (Dried Fruit based mouth freshener with unique mint which burst into freshness & melt in mouth)-Sought as Premium Product in Mouth Freshener Category. Developing and Implementing strategies to increase sales. Following market trends and presenting creative ideas. Analyzing data (Primary, Secondary, Tertiary in GT & MT) to report on Brand Growth. Meeting with stakeholders both Internal & External to determine brand objectives and strategies. Research - Primary & Secondary to bring exciting ground level ideas and translating into elements. Present & Execute creative ideas for marketing activities. Developing and Optimizing marketing campaigns (Product launch and Promotion). Coordinating with Sales, NPD team to bring exciting concepts into life.Tracking budgets with an eye towards maximizing gains and reducing costs. Analyzing Industry, Competition, and Market Trends. Preparing reports on Brand Performance and sales. Collaborating with creative agencies, media representatives and other internal teams to ensure all materials meet Company Standards. Utilizing Digital advertising tools such as web banners, PPC Campaigns, email marketing and more to reach target audiences effectively. Coordinating with BTL team to plan and execute OOH, Sampling, Merchandising, POSM to effectively communicate brand\'s elements.Rajnigandha Coffee Table BookDesigned the layout ( Key Visuals & Wrote the Content )of Log Book of the Flagship Brand of DS Group i.e. Rajnigandha to embark 40th year Anniversary of the Brand with the collaboration of Creative Agency and Internal Creative team.

Pandit Deendayal Petroleum University (PDPU)

Bachelor of Technology (BTech), Mechanical Engineering

Indian Institute of Management Jammu

Master of Business Administration - MBA, Marketing, 8.13

Indian School of Business

Executive Education, Digital Marketing & Analytics, 100 percentile

Alba Graduate Business School

Exchange Student, Business Administration and Management, General, 3.43/4