Sudha Thota
Digital Marketing Director @CriticalRiver Inc.
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WORK HISTORY
Digital Marketing Director @CriticalRiver Inc.
As Digital Marketing Director, I lead the strategic direction and execution of digital marketing initiatives to drive brand visibility, audience engagement, and business growth.Key Responsibilities & Achievements:Oversee and optimize all digital assets to align with business goals and enhance user experience.Lead end-to-end SEO strategies (on-page & off-page), including keyword & competitor analysis, traffic monitoring, technical audits, and quality link-building to improve search rankings and organic traffic.Create and execute high-impact marketing campaigns that promote our products and services across digital platforms.Partner with business stakeholders to drive growth plans for multiple business verticals through performance-driven digital strategies.Develop and manage targeted lead generation initiatives to support pipeline and revenue goals.Collaborate with internal teams, including brand, content, and design, to ensure cohesive and integrated media planning.Act as a strategic liaison between product, business, and creative teams to ensure alignment and impactful execution.
ABOUT SUDHA THOTA
Digital Marketing has taken a million shapes and turns; we have had many gurus coming in and giving us the Gyaan (knowledge) about Digital Marketing. However, it’s all about giving away information on what you sell or offer in the right places of the internet.• I\'m proficient in Digital Marketing, SEO (Search Engine Optimization) with knowledge of on-page and off-page optimization and maintaining the website expectation of being on top page ranking.• Proven track record in marketing business enterprises on Facebook, Twitter, YouTube LinkedIn and Blogs• A keen analyst with an eye for detail, accuracy & quality while meeting goals or deadlines,• Excellent communicator with exceptional analytical, people management, relationship management and coordination skills• Strong leadership and teamwork skills, and able to use them effectively with the sound technical knowledge to work in a fast-paced, dynamic group environment• Recognized by clients for developing effective Digital marketing strategies
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