Subramaniam Ramachandran
Director @Lyofreeze Market Pvt Ltd
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WORK HISTORY
Director @Lyofreeze Market Pvt Ltd
IN
Freeze Fusion Foods • 2024 - Present Leading an innovative sustainable food company specializing in premium freeze-dried products:• Pioneering natural, preservative-free food solutions• Developing market-leading products with 12-month shelf life• Spearheading product innovation in the healthy convenience food segment• Building a sustainable, scalable business model• Convenience: Lightweight, easy to store, and ideal for busy lifestyles, travel, or long-term storage.
EDUCATION
University of Mumbai
Bachelor of Commerce (BCom)
K.V. Pendharkar College Dombivli
Bcom
S.K. Patil English Medium School Dombivli
Bcom
University of Mumbai
Bcom
ABOUT SUBRAMANIAM RAMACHANDRAN
Seasoned FMCG Marketing Executive with 25+ years of pioneering brand development and strategic marketing experience across iconic consumer brands. Demonstrated expertise in transforming marketing strategies into measurable business outcomes for industry leaders including Hindustan Unilever, P&G, Marico, and Dabur. Currently spearheading innovation in the sustainable food sector as Founder & CEO of Freeze Fusion Foods. Areas of Expertise: Brand & Marketing Excellence: •Orchestrated transformative marketing campaigns for leading FMCG brands, driving market share growth and consumer engagement •Expertise in multi-channel marketing strategy, brand positioning, and integrated marketing communications •Deep understanding of consumer behavior and market dynamics in the FMCG sector •Proven track record in launching and revitalizing brands across personal care, food & beverages, and household products Innovation & Business Growth: •Pioneer in developing and implementing data-driven marketing solutions that blend traditional and digital channels •Successfully launched multiple brands and product innovations in the FMCG sector •Expert in crafting and executing go-to-market strategies for new product launches •Demonstrated ability to drive business transformation and sustainable growth Leadership & Team Development: •Built and mentored high-performing marketing teams across multiple markets •Established strong partnerships with key stakeholders including creative agencies, research firms, and technology partners •Led cross-functional teams in executing complex marketing initiatives •Expertise in managing large-scale budgets and delivering profitable growth
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