Subham Gattani
Brand Manager @VST Industries Limited (affiliate of British American Tobacco)
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WORK HISTORY
Brand Manager @VST Industries Limited (affiliate of British American Tobacco)
Hyderabad, IN
Responsible for driving end-to-end brand growth for a leading FMCG cigarette brand in India, contributing to ~33% of company’s portfolio-> Brand Strategy & Portfolio: Planned and executed initiatives to grow the brand through pack innovation, trade programs, POSM, and point-of-sale visibility within regulatory limits-> Project Management: Led multiple end-to-end brand initiatives, coordinating cross-functional teams and external partners to ensure timely execution-> Product Development: Owned product lifecycle and developed multiple SKUs from concept development to commercialisation-> Go-To-Market and Launch:Lead go-to-market planning for new product launches including pricing, market selection, and launch phasingCoordinated with Sales, Trade marketing and Brand merchandising team to ensure effective in-market execution and visibility-> Consumer & Market Understanding: Applied 6 years of consumer insights experience to guide brand decisions and drive relevance with consumers-> Market Visits & Trade Immersion: Conducted field visits to gather trade and consumer insights, refining brand execution and enhancing market impact-> Financial Management: Managed brand P&L and executed activities within sanctioned budgets to optimize spend-> Performance Tracking: Monitored brand health, sales trends, and market share, enabling data-driven course corrections to strengthen business outcomes.
EDUCATION
Techno India Group Public School
Senior Secondary School, Commerce
University of Calcutta
Bachelor of Commerce - B.Com, Accounting and Finance
Institute of Management Technology, Nagpur
PGDM, Marketing and Finance
ABOUT SUBHAM GATTANI
Hi, I’m Subham and I am currently working as a Brand Manager with the 2nd largest Tobacco manufacturer in India towards their vision of market expansion using product innovation.A data-driven and insightful marketer who is passionate about increasing a brand\'s market share.I have spent the past 2.5 years in Consumer and Market Insights (CMI), where I led over 100 research studies and engaged with thousands of consumers across India. This experience has honed my ability to understand market dynamics and translate insights into impactful strategies that drive brand performance.Before this, I spent 4 years in the market research industry, working with prominent organizations such as Kantar and Nielsen. There, I had the privilege of collaborating with some of the world’s leading FMCG brands, including Unilever, Abbott, BAT, and L\'Oréal, leveraging research to guide strategic decision-making and shape future business directions.My nature of being restlessly curious and excited about new learning opportunities help me develop and adapt quickly to a dynamic environment (make it organised) and bring in positive energy to the workplace.I believe in keeping things dynamic yet organised, fun yet result-driven.
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