Subhakanta Swain
Digital Marketing Lead @ShakeDeal
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WORK HISTORY
Digital Marketing Lead @ShakeDeal
Bengaluru, IN
At ShakeDeal, I don’t just manage ads—I architect digital growth.As the Digital Marketing Lead, I’ve taken ownership of everything from high-ROAS performance marketing campaigns to full-scale marketplace strategies on Amazon and Flipkart. From crafting thumb-stopping creatives to decoding backend metrics, I navigate both the art and science of eCommerce marketing.I lead: Performance Marketing Strategy:Designed and optimized campaigns across Google Ads, Meta, and LinkedIn, blending intent and interest-based targeting to fuel demand generation and brand visibility. Marketplace Domination:End-to-end command of Amazon Seller Central & Flipkart Seller Hub—from inventory & PO management to SEO-optimized A+ content and strategic deal planning. I’ve built growth playbooks tailored to both B2B and D2C. Data-Led Decisions:I live in dashboards. Whether it’s ROAS, CTR, or CVR—I deep dive into metrics, run A/B tests, and scale what works. Real-time optimization isn’t a task; it’s a habit. AI-Powered Campaigns:Leveraging smart bidding, AI-driven segmentation, and automation tools to reduce acquisition costs and boost efficiency without compromising scale. Cross-Team Collaboration:Partnering closely with design, product, and category teams to align storytelling with performance. From product launches to clearance drives, I ensure every campaign aligns with both the creative vision and the bottom line.
EDUCATION
Karnatak University
Diploma, Computer Science
Vel Tech Technical University
Bachelor's degree, Information Technology
SKILLS
ABOUT SUBHAKANTA SWAIN
Performance-obsessed Digital Marketing Lead with 7+ years of hands-on experience across Amazon, Flipkart, Google Ads & Meta. I don’t just run campaigns—I engineer conversions. Whether it\'s driving high-ROAS ad funnels or cracking growth across B2B and D2C platforms, I thrive where strategy meets execution.Currently leading digital at ShakeDeal, I scale eCommerce engines with AI-powered precision, data-backed experiments, and deep channel know-how. From Seller Central hacks to A+ content optimization, I speak fluent marketplace—and I don\'t just aim for visibility; I aim for velocity.Let’s just say: if it\'s measurable, I\'m optimizing it.
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