Rachel White Dipm
Fractional CMO @Orca Media
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WORK HISTORY
Fractional CMO @Orca Media
Manchester, GB
Fraction CMO, supporting the marketing, strategy and growth of EDITALL & Orca Media.
EDUCATION
BPP
CIM Post Graduate Diploma, Marketing
BPP
CIM Professional Diploma, Marketing
Bournville College
CIM Professional Certificate, Marketing
ABOUT RACHEL WHITE DIPM
I’m a Chartered Marketer and the Founder of Studio White Marketing Consultancy, Founder of ‘The Juggle is Real Network’ and Strategic Partner with Pimento and I LOVE marketing and business growth!I help owners and founders of marketing agencies and brands scale effectively by creating tailored strategic plans that align with their unique goals and market conditions. From small teams with no marketing resources to established agencies/brands in need of clear strategic direction, I build teams, develop infrastructures, implement systems and processes and create marketing strategies that drive growth.My expertise includes business growth, strategy and implementation using MSQ as a strategic marketing tool as well as my own propriety framework;\'From Bottleneck to Breakthrough\' growth programme.Professional Experience:With 25 years of marketing and business experience, I\'ve held various C-suite roles, including CMO, COO as well as being a Growth Consultant, Brand Strategist and mentor for the CIM Mentoring Programme. I offer expertise in:Business Scaling & GrowthBrandingDigital TransformationsDigital MarketingSaaS IntegrationsRevenue GrowthP & L ManagementSector Experience:Experience spans UK and US-based companies in industries across:Marketing AgenciesSports Racing and BettingHospitalityHotelsEntertainmentCasinosEventsHealth and FitnessNutritionApproach:With a strong focus on financials and driving the bottom line, I challenge the status quo to ensure the most efficient solutions are in place. If not, I make compelling recommendations for impactful changes. As an experienced digital transformation leader, critical thinker and problem solver, I execute the best solutions while conforming to IT and data governance standards, including GDPR.Continuous Professional Development:As a Chartered Marketer, I maintain my status through ongoing CPD by staying abreast of the latest marketing trends, networking with like-minded professionals and attending online and in-person events.How I Work with Clients:I work with clients on a project, contract and fractional basis.Personal Life:I\'m a busy mom to three active children. Whether it\'s driving one to football, taking another to basketball, or accompanying my youngest to gymnastics, I\'m always on the go! So yoga is my go-to for relaxation, although snowboarding is my fave extreme activity. I also enjoy shopping and dining out whenever I get the chance-Feel free to connect or reach out if you\'re looking for a strategic partner to help drive your business forward!
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