Stuart Wilson

Search Engine Marketing Manager @Bottle Green Websites

Edinburgh, GB

Overseeing the management of a portfolio of campaigns and responsible for building, developing and implementing SEO and social media strategies from the ground up. A highly motivated individual who has a successful track record of making online campaigns profitable, and who also possesses accomplished SEO expertise and other related disciplines. Experience in emerging trends, best practices and in evolving strategies to continually improve a sites performance in search results. Having highly technical knowledge of the industry along with an excellent strategic approach for website optimisation solutions. • Specialising in contract and ongoing website SEO project management• Develop and deliver a tailored service for client SEO solutions, strategies and best practice recommendations. • White Hat SEO with the intentions of improving my client’s search engine results.• Conduct site audits and SWOT analysis including analysis of architecture, content, links and technical obstacles• Actively researching, testing and proposing new approaches to improving search engine rankings. Including analytical reviews and detailed reporting, cross channel with focus on delivering performance, revenue and conversion for each campaign / client• Conduct keyword research, market landscape & competitor research analysis and linguistic proling• On-page optimisation and technical implementation of appropriate changes across key website landing pages• Build internal and external links for clients in the most effective, appropriate and ethical ways.• Collaborate with the online marketing and development teams to maintain search technology best practices and to produce scalable processes that allow for delivery full search services• Advising and training clients on the basics of search engine optimisation so they can manage their own websites by providing remote controlled access support, email advice for clients.• Keep update to industry news, technologies events and literature

Portobello High School, Edinburgh, United Kingdom

Qualifications Advanced Higher; Modern Studies (C) Higher; Modern Studies (A), History (B), Media Studies (B), Music (B), English (C), Business Management (C)

University of Stirling

BA(Hons), Media and Marketing