Stuart Cordingley

WORK HISTORY

EDUCATION

SKILLS

ABOUT STUART CORDINGLEY

R&D, Capital Allowances and Patent Box are valuable forms of tax relief to any UK Ltd company or UK commercial property owner. To date, we have identified a total of £173m in a tax benefit for our clients.Digital Marketing Director with 15 years’ board-level leadership experience, building rapid growth business to business, business to the consumer via multi-channel direct & digital marketing.Experience1) Sales and Marketing Strategy – eCommerce, B2B, B2C, Direct / Indirect / Field, and Telesales2) eCommerce B2B and B2C and Digital lead generation3) Product and Proposition Development4) Business process improvements through technology. 5) Always on digital marketing campaigns.Results- Increased residential customer base by 400%- Increased business customer base by 600%- Launched Retail Broadband Product in the UK, in 5 months,(30K sales after 3 months)- Launched Fully Automated Residential WLR Product in 4 months,(60K sales after 3 months)Experience in brand building, re-branding, sales process automation, product portfolio consolidation, Mergers, and Acquisitions.Digital Marketing - Development of B2C and B2B Omni-channel digital marketing programmes; Social Media, Paid and Organic search (PPC and SEO), Content production, Affiliate, Partnerships, Display, Re-targeting, Digital PR, Conversion Rate Optimisation (CRO), Artificial Intelligence (AI), Robotic Process Automation (RPS) and Machine Learning (ML).CRM - Customer & Prospect databases, development of profiling, segmentation programmes and propensity models, targeted CRM & eCRM to drive retention and Customer Lifetime Value.Traditional Channels – Retail outlets, National field sales teams, call centres, direct mail. ChannelWebsite / Product development – Built bespoke eCommerce websites integrated into accounts, packaging and distribution. Magento, Shopify, WordPress, bespoke software solutions.Website Optimisation; Management, Content, Analytics, User Experience, Responsive Design, Geo-Targeting, Personalisation, Landing Page, and Conversion Rate OptimisationOther areas Sales & Marketing Planning, Digital Strategy, Digital Marketing, Proposition & Product Development, Marketing, Branding & Identity, Purchasing, Negotiating, Business Planning, Market Sizing, Channel Management, Online Marketing, Mobile Phone, Mobile and Data Telecommunications, Windows Phone, Supporting UK IT Resellers, Working in Fast Growth Organisations. People Development. Google Analytics, Google Data Studio, Google TAG Manager, Shopify, Magento, WordPress, Team Building.