Stuart McMillan
Head of Marketing and Brand Experience @Waterstons
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WORK HISTORY
Head of Marketing and Brand Experience @Waterstons
I head up the marketing and brand experience function within Waterstons, responsible for all marketing and brand strategy, PR and communications, campaigns and collateral, digital platforms, content and events. Basically, I help to showcase how our incredible people deliver fresh ideas, honest advice and meaningful impact to our clients, solving real business problems and helping organisations get the best out of their technology.
EDUCATION
Scottish Chartered Institute of Banking
MCIBS
The Institute of Direct and Digital Marketing
MIDM
PRINCE2 Project Management Practitioner
PRINCE2
CIM | The Chartered Institute of Marketing
MCIM
University of Strathclyde
BA ( Hons ), Marketing & Business Management
SKILLS
ABOUT STUART MCMILLAN
A proven and award-winning senior marketing, brand and communications professional with extensive leadership experience in utilities, education, financial and professional services sectors (both B2C & B2B), combining a commercial results-driven approach with a sharp customer focus. Stuart has an established ability to translate complex issues into effective strategies, and has an impressive track record of consistently delivering against challenging objectives. Stuart is a passionate, creative and commercial leader who firmly believes in the positive value of marketing to the business and to the customer. With naturally strong planning and organisation skills, his record is particularly impressive in new project planning and delivery, especially in shaping strategy and building the capability to get complex, new initiatives or change programmes off the ground in fields as diverse as marketing strategy, marketing infrastructure, marketing planning, event management, PR, brand strategy, reputation management and customer experience. Stuart is also qualified as a PRINCE2 practitioner in Project Management.His strong strategic awareness combined with pragmatic delivery focus has resulted in an impressive performance record as a reliable troubleshooter and consistent high achiever. An accomplished communicator and an effective leader, Stuart is a well-rounded, knowledgeable and adaptable individual who can apply those skills to a multitude of environments and has a wide-range of experience in managing diverse relationships and multiple stakeholders. An organised, pragmatic marketer motivated by challenge and making a difference, and with a strong transferable skill set, Stuart is interested in new opportunities where his results-driven, “can-do” approach can combine with his strong customer ethos to make a real difference to the work he does.Specialties: Marketing Strategy; Brand Strategy; Marketing/Stakeholder/Corporate Communications.
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