Stuart Hatch
Senior Digital Communications Manager @Scottish and Southern Electricity Networks
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WORK HISTORY
Senior Digital Communications Manager @Scottish and Southern Electricity Networks
Scotland, GB
I take complex, often unclear communication challenges and turn them into effective, measurable digital communications that work for customers and stakeholders
EDUCATION
James Watt College
Photography
SKILLS
ABOUT STUART HATCH
Since high school I’ve always had a business mind, I created a successful online business importing and reselling mobile phones. It started off as an eBay business and quickly grew through some clever marketing to a busy website selling several units every month.I then followed my passion and studied photography, worked my way up through the ranks at magazine and became Scottish Operations Manager, photographing and marketing Scotlands biggest festivals, nightclubs, and events becoming the most successful area within the company.I started a new role as a photographer and web manager for BMW and quickly progressed up through the ranks and was given the opportunity to design and equip my own film studio at Europe’s largest privately owned car dealer within their marketing department. I worked here for almost eight years, building up a team of filmmakers creating stunning and more importantly - engaging video.Using in-depth analytics, the videos were constantly tweaked and optimised to drive conversion, triple engagement rates and increasing sales. I thrived on this, constantly researching and A/B testing different methods to deliver the best results. Eventually, I got offers from other companies and marketing agencies looking to establish and grow their in-house video team. I moved to Totalize Media, a food and drink marketing specialist where the director, took me under his wing and introduced me to agency life. Fast-paced - ever-changing, demanding clients, clever marketing - this was fun! The two main projects I created content for won national marketing awards for their video content and were very successful.I\'ve now followed my thirst for strategy and analytics and joined one of the UK\'s largest and fastest-growing energy companies SSE, creating their key video content, managing and growing their internal and external channels.My creative approach - no matter the medium, is to create content driven by strategy. After all, what’s the point of creating beautiful content if nobody can see it?
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