David Russell
Senior Manager, Media Strategy @PODS
Tampa, FL, US
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WORK HISTORY
Jan 2022 — Present
Senior Manager, Media Strategy @PODS
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Led deployment of new multi-touch attribution integration which drove 310% increased visibility of media impact • Enhanced media contribution margin by +159% via a restructured media mix strategy • Implemented OneTrust compliance, streamlining tagging structure and enhancing core site speed by 4.3 seconds
SKILLS
StrategyManagementAdvertisingInteractive MarketingSocial Media MarketingOnline MarketingBrand ManagementDigital StrategyDisplay AdvertisingMedia PlanningCampaign OptimizationMobile AdvertisingTeam BuildingDigital MediaOnline AdvertisingDigital MarketingInteractive AdvertisingSearch Engine Optimization (SEO)ComscoreIntegrated MarketingCreative DevelopmentMarketingMarketing StrategyNew MediaMobile MarketingGoogle AnalyticsMedia StrategyAd TraffickingAdvertising SalesTraditional MediaAnalyticsWeb AnalyticsLeadershipMicrosoft OfficeSEOSemMicrosoft ExcelGraphic DesignSearch Engine Marketing (Sem)Ppc
ABOUT DAVID RUSSELL
I wanted to be an astronaut to lead a mission into space, but I was too tall. While I…
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