Erin Law
Digital Marketing Strategist and Project Manager @Wsi Digital Direction
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WORK HISTORY
Digital Marketing Strategist and Project Manager @Wsi Digital Direction
Toronto, ON, CA
WSI Digital Direction is a full service marketing agency. In this role I: Lead strategy and execution for full-funnel marketing campaigns across SEO, email, PPC, and social for over 16+ clients.Build and manage timelines, budgets, and deliverables while coordinating with designers, copywriters, and developers.Partner directly with business owners to define brand voice, messaging and growth targets in a startup, fast-paced setting. Track and analyze campaign performance using Google Analytics, Search Console, and platform insights to inform ongoing optimizations.Maintain strong client relationships through regular check-ins, progress updates and strategic recommendations to add value beyond campaign delivery.
EDUCATION
University of Toronto
Bachelor’s Degree, Major in New Media Studies and Minors in Anthropology and Psychology
Grimsby Secondary School
Honours, Highschool Graduation Certificate, Art High Skills Major
ABOUT ERIN LAW
I help businesses build brands people remember, design smart digital-marketing strategies, and lead SEO efforts that drive real growth. With strong startup experience, including SaaS, HaaS and consumer brands, I’ve built marketing departments from scratch, embraced AI-first approaches, and managed collaborative teams that deliver.As a Brand Strategist & Digital Marketing Manager, I work with business owners, internal teams, and external vendors to take ideas from inception through to launch. I enjoy fast-paced environments, building story-driven brands, and making an impact through digital marketing. Here are a few highlightsAt Cence Power (hardware-as-a-service startup), I built the marketing function from scratch, defined the brand positioning, improved the SEO and UX, and grew web traffic from ~300 to over monthly visits despite a highly technical product. At Grimsmo Knives, I developed the marketing department for their luxury custom folding pocket knife products, managed content creation and strategy for a 70k+ subscriber YouTube channel, and improved the e-commerce experience of their Shopify website so the digital presence better matched the brand story.In short-term engagements in Tanzania and Cameroon (with CUSO International), I led brand development and digital-marketing initiatives, delivered workshops, and supported local teams so they were equipped to operate independently once the project concluded.I also create visual and written content that speaks to the right audiences, whether it’s through a brand, blog, short video, or a multi-channel campaign. Beyond client work, I run marketing workshops for entrepreneurs at a local business accelerator, and host a local monthly book club with 100+ email subscribers. If you’re looking for someone who combines brand building, digital-marketing strategy, and SEO leadership, especially in a startup or fast-moving setting, I’d love to connect.
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