Stewart Longhurst
Customer Colour Experience Manager - Digital @AkzoNobel
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WORK HISTORY
Customer Colour Experience Manager - Digital @AkzoNobel
GB
Transitioning the team to focus on customers rather than technologies.Championing the Customer Colour Experience - especially in digital touchpoints - matching available colour and digital technologies with unmet needs to create customer value.Leading cross-functional teams to deliver global initiatives in digital colour.
EDUCATION
Oxford Brookes University
BSc(Hons), Computing
MiniMBA
MiniMBA, Marketing
MiniMBA
MiniMBA, Brand Management
SKILLS
ABOUT STEWART LONGHURST
As an experienced marketer with a technology background, I specialise in helping B2B organisations to create and communicate winning customer propositions for complex products and solutions.Many technology-based businesses such as digital experience providers, SaaS vendors and consultancies find it a challenge to communicate complex technical concepts in language that non-technical customers can easily understand and buy into.Throughout my career I have become known as someone who is able to provide a two-way link between developers and marketers, or scientists and salespeople through having practical knowledge and experience gained working across multi-disciplinary teams.I have international marketing leadership experience with well-known organisations and brands, working both strategically and hands-on across the marketing spectrum including:• Research and Analysis• Branding• Targeting and Positioning• Tactical Execution • Content creation - including thought leadership and lead generation • Performance marketing - Google Ads, Google Analytics • Social Media (organic and paid)- Facebook, Twitter, LinkedIn, Instagram, YouTube • Email • Web and Mobile • Martech, Marketing Automation - Salesforce, PardotI also have a good command of the English language, writing articles and creating content across varied subjects.
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