Stewart Donaldson
Marketing Director @Appointedd
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WORK HISTORY
Marketing Director @Appointedd
Edinburgh, GB
Own the end-to-end marketing and brand strategy for Appointedd Lead Appointedd\'s in-house marketing team alongside agency and contract partners. Own marketing performance communication from board level to internal teams, delivering monthly board reports, weekly commercial updates, and company-wide insights at quarterly all-hands.Key achievements:2025: Led a full website redesign and CMS migration for Appointedd.com, delivering a 700% YoY uplift in booked sales calls within the first month post launch (August 2025) Rebuilt the company’s brand positioning and messaging to solve a core growth challenge: attracting and converting a more defined enterprise ICP across retail and luxury beauty.
EDUCATION
Abertay University
2:1, Marketing & Business
SKILLS
ABOUT STEWART DONALDSON
I help SaaS businesses translate messy data into decisions that deliver leads and revenue.With over a decade of experience driving growth through data-led digital marketing strategies, I specialise in collaborating with sales, rev ops and product teams to build scalable lead and demand generation systems that deliver measurable pipeline and closed-won revenue impact.I\'ve led end-to-end marketing transformations - from full website redesigns and migrations that have increased inbound sales calls by 700%, to SEO-led demand generation strategies that have driven a 478% uplift in closed-won revenue. I thrive on uncovering growth levers in complex marketing funnels, and using analytics, experimentation, and automation to turn insight into action. I\'ve managed multimillion-pound budgets, led cross-functional teams and agencies, and scaled marketing operations for fast-growing startups and enterprise brands alike. Whether it\'s repositioning a brand, migrating a website, or building high-performing campaigns across SEO, PPC, email and paid social, I focus on solving one core problem: turning marketing investment into sustainable, compounding revenue growth.
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