Steven Smith
Client Research Director @Icebergiq
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WORK HISTORY
Client Research Director @Icebergiq
CA
Contracted services to provide IcebergIQ clients with actionable insights through qualitative market research. Software companies engage with IcebergIQ on an ongoing basis as part of their Go To Market strategies. As part of a team of passionate researchers and analysts, I speak with decision makers to provide unbiased feedback to clients, typically for win/loss and churn analysis.
EDUCATION
The University of Western Ontario
B.A.
SKILLS
ABOUT STEVEN SMITH
I help B2B technology, software, and services companies uncover the insights that drive smarter decisions across product, sales, and customer success.With deep experience in voice of customer programs, win/loss analysis, competitive intelligence, churn research and product managment, I design and execute research that doesn’t just capture data — it delivers actionable intelligence that informs product roadmaps, strengthens sales performance, and improves customer retention.I work on a project or fractional basis, partnering with product, marketing, and customer success leaders who want to:* Understand why they win or lose deals* Capture competitive insights to sharpen sales strategies* Gather customer feedback to guide roadmap priorities* Identify churn drivers and improve retentionIf you’re looking for a flexible resource to bridge customer feedback and strategic execution, let’s connect.
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