Steven Iovan
Founder and Marketing Director @Case Dentistry
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WORK HISTORY
Founder and Marketing Director @Case Dentistry
Calgary, AB, CA
In 2018, I launched Case Dentistry, a boutique agency focused on helping dental practices across Canada thrive in the digital space. Our core strength lies in crafting high-quality content and devising impactful advertising strategies that drive patient acquisition. We focus on optimizing marketing spend, ensuring dental practices attract new patients cost-effectively. Over the years, we\'ve diversified our portfolio to include other small businesses, but our central mission remains: to help businesses connect with their target audience at the lowest possible cost.
EDUCATION
Haskayne School of Business
Bachelor of Commerce - BCom, Entrepreneurship and Innovation
SKILLS
ABOUT STEVEN IOVAN
I am a Marketing Director with a niche focus on the dental industry. Since 2017, I have combined my passion for technology, content creation, and marketing to help dental practices thrive in a competitive digital environment.My focus areas are SEO, content marketing, and digital advertising. I use cutting-edge techniques that have proven highly effective in ramping up new patient counts. My approach hinges on making decisions guided by solid data, taking into account the individual needs and objectives of each dental practice. By creating customized marketing plans, I make sure every component of the digital marketing strategy - from SEO and content creation to digital advertising - is precisely calibrated to engage potential patients, optimize conversions, and ultimately, drive practice growth.I started my career in marketing as a consultant and content creator for political campaigns, and small businesses which led me to my role as the Marketing Director for a chain of dental clinics in Alberta. Today, my digital marketing agency, Case Dentistry, assists dozens of dental practices across Canada, including start-ups and established clinics to help consistently grow their new patient flow.My digital marketing journey is defined by continuous learning and adaptation. I take pride in having consistently doubled and even tripled new patient growth for dental practices across Canada. Many of the practices I\'ve worked with now see between 75-170 new patients a month, while we\'ve simultaneously reduced their cost per acquisition to as little as $28 per patient. Moreover, I\'ve harnessed the power of innovative platforms to engage and educate audiences, notably by launching a Youtube channel for a dental clinic that has organically reached over 3.5 million viewers across the world to date.Prior to my marketing career, I spent three years at CIBC, learning the intricacies of finance and customer service. This experience enhanced my ability to understand client needs and recommend tailored solutions, a skill that has proved invaluable in the dental marketing world.Today, I am on a mission to help dental practices succeed in the digital world. I strongly believe that any dental practice, big or small, can harness the power of digital marketing to attract new patients and achieve their business goals.
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