Steven Hassall
Senior Product Designer @Naturemetrics
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WORK HISTORY
Senior Product Designer @Naturemetrics
EDUCATION
Edge Hill University
New Media, Multimedia design
SKILLS
ABOUT STEVEN HASSALL
For over a decade, I have provided strategic product design to help startups and deep-tech teams turn complex challenges into intuitive solutions. From IoT projects with ARM to AI-powered ecological restoration at Dendra.As co-founder of Frontier Labs, I led cutting-edge R&D projects with Manchester City FC and Weightmans LLP, raised investment for three AI-powered products and the sale of InnovateUK funded ‘MatterLab’.Over my career I have led design on tech for good projects such as co-designing an age-friendly shopping app with over 300 older people; to designing augmented intelligence systems that use AI to help legal experts make more informed decisions.I apply human-centred design to make emerging technologies intuitive and impactful, collaborating with customers, business and technical teams whilst leveraging generative AI for user research and rapid prototyping. From product strategy and UX/UI, to scalable systems design, I deliver end-to-end design expertise that enhances human ability and creates lasting value.Design portfolio: Specialities: • User research (inc. AI-assisted workflows)• Design strategy • User experience design (UX)• User interface design (UI)• Prototyping (inc. generative AI & vibe-coding)• Front-end development: HTML, CSS, JavaScript (React/Vue)• Design systems• Graphic design• Co-creation/Co-design
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