Steven Proudfoot

Product Marketing Director @Crane Authentication (NXT)

Sunderland, GB

Crane Authentication secures, enhances and protects brands and governments with actionable intelligence through product authentication, supply chain traceability, and identity solutions.Role Overview: Development of the Crane Authentication SaaS product and market strategy, from research and targeting, to product innovation and programme implementation.Focus on digital authentication and supply chain traceability - supporting government and enterprise clients to protect their revenues and consumer safety through the use of leading optical and digital security solutions.In-country lead for Crane Authentication’s implementation of the Republic of Malta\'s EU ITP-compliant tobacco traceability and tax stamping solution.Managing market and competitor intelligence cycles to deliver actionable information to commercial team members.

University of Sunderland

BA (Hons), Business Studies - Marketing Route