Steven John

Marketing Specialist @Backyard Products

Kitchener, ON, CA

Managed DTC ecommerce strategy for Big Timber, LawnMaster, and Studio Shed, optimizing site traffic, lead generation, and online sales.Led tactical execution and ongoing support for the ad agency across Big Timber and Studio Shed, ensuring alignment with brand goals.Built and maintained shared content libraries, streamlining assets for cross-functional use.Supported non-agency digital marketing initiatives, including organic and paid strategies.Designed graphics for marketing campaigns, social media, and ecommerce platforms.Executed email marketing and social media campaigns, driving engagement and conversions.Managed content requests from retail partners like Lowe’s, Home Depot, and Costco Next, ensuring consistent branding and messaging.

Wilfrid Laurier University

Bachelor of Business Administration - BBA, Marketing