Steven Gonzales
Retail Area Manager @Trulieve
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WORK HISTORY
Retail Area Manager @Trulieve
Philadelphia, PA, US
Lead 9 retail locations generating over $50M in annual revenue, driving sales, profitability, and operational excellence. • Oversee General Managers and store teams, providing coaching, development, and performance accountability. • Ensure operational excellence aligned with Trulieve’s mission of delivering safe, high-quality, and trusted cannabis products. • Analyze financial performance, sales trends, and KPIs to identify opportunities and implement business solutions. • Partner with leadership to optimize staffing, inventory, and customer experience across all stores. • Maintain strict adherence to state regulations and company standards in a highly regulated environment. • Foster a culture focused on education, trust, and enhancing customer lives through cannabis.
EDUCATION
Purvis Real Estate School
License, Real Estate
American Broadcasting School
License, Internet Radio
SKILLS
ABOUT STEVEN GONZALES
With over a decade of leadership experience in retail, I specialize in sales management, business planning, customer relationship management, and store operations. My focus is on analyzing KPIs, optimizing staffing, and enhancing the customer experience across multiple locations. I am driven by a commitment to fostering a culture of education and collaboration, empowering teams to achieve sustainable growth and operational success.
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