Steve Rowland
Director of Growth Marketing @Squaredup
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WORK HISTORY
Director of Growth Marketing @Squaredup
EDUCATION
University of Brighton
Bachelor of Arts (BA), Business Studies with Marketing
SKILLS
ABOUT STEVE ROWLAND
Marketing, to me, is matchmaking at scale. You build a genuine understanding of an audience, figure out where and how to reach them, and connect them with something that will actually make a difference to their work. Get that right, then comes the fun part: the iterative process of optimisation, micro-adjustments at every touchpoint, guided by data, until a hypothesis becomes a repeatable engine.Over the past six years at SquaredUp, I\'ve taken on growing responsibility across pretty much every dimension of growth marketing: brand, demand generation, product-led growth, paid and organic search, lifecycle, go-to-market strategy, and marketing ops. That\'s included contributing to the product experience itself, leading the GTM launch, and more recently growing into a broader marketing leadership role.I tend to think across the full customer journey rather than just the top of the funnel, and I\'m equally comfortable setting strategy and getting hands-on in a campaign dashboard. I\'m always curious to hear how others in B2B SaaS and AI are approaching growth, so if you fancy a conversation, feel free to reach out.
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