Stesha Scott

VP, Business Lead @Mindshare

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

VP, Business Lead @Mindshare

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Toronto, ON, CA

C-Suite Relationship Management: Cultivated and managed relationships with C-level executives, serving as the primary point of escalation and ensuring client satisfaction. Experience includes Rogers, Mazda, Reckitt, Ferrero.Revenue Growth & Profitability: Drove significant revenue growth and increased profitability across multiple client accounts by optimizing media spend, identifying new revenue streams, analyzing team structures & re-aligning roles to client needs.Revenue Generation: Identified and capitalized on organic growth opportunities within existing client portfolios and spearheaded successful new business pitches, including RFP responses.Team Leadership & Development: Led and mentored large teams of Group Account Directors and Directors, fostering an inclusive and high-performing culture aligned with agency values. Continuously leading training sessions to improve communication, feedback, coaching and managing different styles.Strategic Planning & Execution: Developed and executed strategic plans that aligned with long-term client objectives, incorporating innovative solutions and leveraging agency product offerings.Financial Acumen: Demonstrated strong financial acumen, effectively managing budgets, negotiating contracts (SOWs), and monitoring partner spends.Adaptable Communication: Tailors communication and presentation style to effectively convey complex information to diverse audiences, including internal teams and external stakeholders, fostering strong relationships.Client Retention & Growth: Maintained strong client relationships, resulting in improved survey scores and expanded business opportunities.

EDUCATION

N/A

University of Alberta

Indigenous Canada Certificate

N/A

Durham College

Advertising

2018 — 2018

Cass Business School

Lessons in Leadership, CEO Masterclasses in Strategy

SKILLS

Integrated MarketingMedia PlanningDigital StrategyDigital MarketingDigital MediaSocial MediaSocial Media MarketingAdvertisingMarketing CommunicationsStrategyMarketing StrategyOnline MarketingMedia BuyingOnline AdvertisingMedia StrategyMobile Marketing

ABOUT STESHA SCOTT

A results-driven agency leader with a proven track record of cultivating and managing C-level client relationships, driving revenue growth, and fostering high-performing teams. Expert in developing and executing strategic plans that align with long-term client objectives, while effectively managing P&L and exceeding revenue targets. Adept at navigating complex negotiations, securing new business, and building strong partnerships with internal teams and external partners. Passionate about creating inclusive team cultures and embodying core agency values.

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Stesha Scott — VP, Business Lead at Mindshare in Toronto, ON, CA | Unifers