Sterling Scott
Director of Strategy & Analytics @Cstmr Fintech Marketing
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WORK HISTORY
Director of Strategy & Analytics @Cstmr Fintech Marketing
EDUCATION
University of North Carolina Wilmington
Bachelor of Arts - BA, Communication Studies
ABOUT STERLING SCOTT
I’m a product strategist and product marketer with over eight years of go-to-market and product strategy experience. Most of this experience is in B2B SaaS with companies of all sizes from early-stage startups to global enterprises. My product strategy experience includes defining product strategies, conducting customer research and competitive analysis, facilitating design thinking workshops, translating business and customer needs into user stories, prioritizing product roadmaps, and managing releases and product launches.My product marketing experience includes includes managing global, go-to-market (GTM) campaigns and product launches, leading cross-functional teams, crafting messaging and positioning, writing content, creating sales enablement materials, and conducting customer research and competitive analysis.Outside of work, I enjoy traveling, painting, basketball, and going to local art and cultural events.
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