Stephen Twitchell
Digital Marketing Specialist @Optima Dermatology
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WORK HISTORY
Digital Marketing Specialist @Optima Dermatology
Portsmouth, NH, US
Strategic Market Expansion: Led the digital market intelligence and go-to-market strategies to successfully launch 7+ new healthcare locations, ensuring high-impact territory entry without cannibalizing existing market share• Data-Driven Growth: Manage a annual budget and the full digital ecosystem for 25 practices, driving a 20% Y/Y growth rate—outpacing the industry average by 4x through analytical rigor and resource optimization• Lean Experimentation & Validation: Developed a \"Test Tracking\" framework to pilot new digital initiatives and value-based bidding strategies; converted small-scale findings into scalable roadmaps that increased total conversions by 80%• Performance Optimization: Improved organizational efficiency by reducing Cost-Per-Acquisition (CPA) by 27% while scaling lead generation through advanced audience segmentation and consumer behavior analysis• Cross-Functional Brand Leadership: Partner with internal creative and clinical teams to ensure brand consistency across all consumer touchpoints, managing an email lifecycle program for 500k+ subscribers
EDUCATION
Conval Regional High School
High School Diploma
Bond University
Bachelor's degree
University of New Hampshire
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT STEPHEN TWITCHELL
Data-Driven Brand Strategist & Creative Marketing Professional with 7+ years of experience scaling regional market share through integrated GTM strategies and high-impact storytelling that drive demand. I thrive at the intersection of analytical rigor and creative execution, specializing in turning complex consumer data into compelling brand narratives that drive measurable growth.Core Competencies:Integrated Brand Marketing: Regional GTM Strategy, Brand Activation, Product Lifecycle Management, Communication Calendars.Creative & Production: Content Production, Sample & Photoshoot Management, Adobe Creative Cloud (Premiere Pro, Photoshop, Lightroom).Digital Analytics: Meta Ads Manager, Google Ads (Search/Display/Video/PMAX), Salesforce Marketing Cloud, Advanced Excel.Operations: Cross-functional Leadership, Financial Tracking, Microsoft, Google, WordPress.Cover Photo: Taken by me in Idaho, 2021
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