Stephen Murphy
Head of Digital Commercial @Bupa
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WORK HISTORY
Head of Digital Commercial @Bupa
Marketing customer and Transformation role working internally within Bupa UK. Digital performance leadership role involved in all aspects of digital marketing. Responsibility and accountability for digital acquisition and engagement with both B2C and B2B customers across Insurance, Clinical Services and Care Homes propositions. Accountabilities include search engine optimisation, paid search/PPC, social media, tag management, conversion optimisation and digital data and analytics. Managing a commercial team with a range of key specialist disciplines for the business as part of the wider digital function. Ensuring proactive and progressive relationships with key suppliers. Working on the review rollout of new technologies for insight, management, engagement and analytical understanding of all activity. Driving acquisition performance and working with internal stakeholders in the business unit marketing functions to deliver volumes in line with and in excess of business plans. Working with a range of internal resources and external agencies (including media agencies and specialist agencies) to deliver cutting edge digital outcomes for the business.
EDUCATION
accadis Hochschule Bad Homburg
Bachelor of Applied Science - BASc, Political Science and Government
Great Sankey High School
GCSEs
The Manchester Metropolitan University
2:1, Marketing Management
SKILLS
ABOUT STEPHEN MURPHY
Experienced digital marketing professional, team leader, director of client accounts and…
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