Stephen R.

Director of Communications for Digital Strategy @Child Trends

Bethesda, MD, US

Create, oversee implementation of, and evaluate effectiveness of all digital strategy, including websites, newsletters, social media, and branding to meet organizational goals.• Partner with researchers to understand and present their work in engaging ways designed to reach target audiences, including creating interactive data visualizations, videos, and more.• Collaborate on social media content, press releases, videos, and traditional media strategies.• Redesigned childtrends.org, including moving to a cutting-edge headless platform.• Oversee the publishing workflow for all digital content.• Lead all SEO and Google ad campaigns. • Assess web, newsletter, social, and ad campaign analytics to determine how best to disseminate products and inform long-term strategic planning.• Review proposals including assessing budgets and writing narrative language.• Manage a team of full-time employees and vendors. Develop new positions and lead hiring. Create budgets and write contracts.