Stephen Steve Brown

Director of Product Marketing @Spirent Communications

Minneapolis, MN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2023 — Present

Director of Product Marketing @Spirent Communications

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Minneapolis, MN, US

EDUCATION

1996 — 1997

Goethe University Frankfurt

Betriebswirtschaftslehre (BWL)

1993 — 1998

The University of Iowa Tippie College of Business

BBA, Marketing, Finance, German

SKILLS

BudgetsLead GenerationDirect MarketingGo-to-Market StrategyStrategyMessagingPublic RelationsCloud ComputingManagementProduct ManagementNew Business DevelopmentSoftware as a Service (Saas)Business DevelopmentDemand GenerationNetworkingStrategic PartnershipsAccount ManagementSales EnablementVirtualizationSolution SellingVoice Over Ip (Voip)Competitive AnalysisSaasChannelMarket ResearchProduct MarketingVoipChannel PartnersBuilding Brand AwarenessLeadershipMarketingMarketing Strategy

ABOUT STEPHEN STEVE BROWN

I am a seasoned product marketing and communications leader with 20 years of experience in shaping and executing visionary strategies that drive the success of data-driven go-to-market plans, demand generation programs, product marketing campaigns, content/collateral, and PR and analyst relations. My career has been marked by a consistent track record of delivering multimillion-dollar growth for cutting-edge enterprise SaaS, network security, and fintech solutions.I have a passion for crafting customer-centric marketing communications strategies and campaigns that not only engage audiences but also maximize market penetration and drive sales growth. My expertise extends to developing compelling messaging and forging strategic partnerships that bolster product launches and stimulate new business development.Career Highlights:• Developed product messaging, sales collateral, and training videos for a new line of digital accounts receivable software at Deluxe Corporation, growing the sales pipeline by $10M. • Built and managed a B2B demand generation team focusing on enterprise accounts for Deluxe, resulting in new business worth $6M in ACV and $17M in TCV for cloud-based digital payments and receivables.• Directed go-to-market strategies, marketing campaigns, and sales enablement programs for Viavi Solutions’ enterprise network security, performance management and storage testing portfolios, driving 35% YoY growth on $80M in annual revenues. • Transitioned 50 global sales reps and 40 partners at Viavi from product-focused selling to solution selling, resulting in a transformation from flat YoY sales to 11% YoY sales growth in FY17 and 35% in FY18 (against an 8% industry average). • Managed analyst relations for Viavi with Gartner, Forrester, and IDC, resulting in Viavi being named a leader in Gartner’s Network Performance Monitoring and Diagnostic Magic Quadrants for 5 consecutive years.• Drove outbound marketing strategies and campaigns to support sales at Network Instruments, generating double-digit growth over 6 years and growing the company from $25M in 2006 to $150M by 2012.

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