Stephen Oprey

Email Marketing Manager @Candywarehouse.Com

As the Email Marketing Manager at CandyWarehouse.com, I lead the strategy, execution, and optimisation of email marketing initiatives. My role involves crafting compelling email campaigns, developing automated flows, and leveraging advanced segmentation to boost engagement and drive sales.Key Responsibilities & Achievements:Developed and Executed Campaigns: Created high-converting email campaigns aligned with seasonal promotions, product launches, and brand storytelling.Automation & Flows: Built and optimised automated email flows, including Welcome, Abandoned Cart, Win-Back, and Post-Purchase sequences.Data-Driven Strategies: Analysed performance metrics to continuously refine strategies, leading to increased open rates, CTRs, and revenue.Brand Consistency: Ensured a cohesive brand voice across all email communications, enhancing brand recognition and trust.Collaborative Approach: Worked closely with the design and copy teams to produce visually engaging and effective email content.