Stephen Kellie

Marketing Executive @Luxihomes Limited

Responsible for leading digital marketing activity across a multi-brand leisure and holiday-home portfolio, supporting both in-house brands and a wide network of partner caravan parks.My role focuses on improving visibility, engagement, and enquiries through a mix of SEO-led content, website management, social media marketing, and video content.Key responsibilities include:Planning and producing long-form SEO content such as park features, buying guides, and seasonal campaigns across Northumberland, Cumbria, Yorkshire, and County Durham.Managing and updating multiple websites, including page builds, content uploads, optimisation, and user-experience improvements.Delivering organic social media marketing across Facebook and Instagram, creating posts, reels, and campaign content to support caravan stock, park promotion, and sales activity.Producing and editing video content such as caravan walkarounds, park highlights, and short-form promotional assets using CapCut, iMovie, and PowerDirector.Designing digital and print marketing materials including posters, flyers, signage, and promotional graphics.Working directly with park owners and managers, arranging phone calls and one-to-one meetings to gather insight, align messaging, and develop tailored marketing activity.Collaborating closely with internal sales teams to ensure marketing output reflects stock availability, pricing, and commercial priorities.Key contributions:Helped build a scalable content framework that supports multiple parks consistently without creating partner friction.Supported sales performance through campaign-led promotions (e.g. from £39,995 pricing), increasing engagement and enquiries.Introduced more lifestyle-led park storytelling, shifting marketing beyond purely transactional sales messaging.Built reusable video and imagery libraries to improve efficiency and support future campaigns.