Stephen Marsh
Head of Sales @Cygnus Group Ltd
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WORK HISTORY
Head of Sales @Cygnus Group Ltd
Lead sales strategy and delivery for product-led growth. Own GTM planning, product launches and the commercial plan. Build and run the sales team, set compensation and KPI frameworks, and align sales, marketing, product and operations. Negotiate and manage distributor/partner relationships and own post-sales policies to protect margin and customer experience. Report regularly to senior stakeholders and present commercial plans and risks.
EDUCATION
Wine & Spirit Education Trust
Level 2 Award in Wines and Spirits
University of the West of England
BA Hons, International Business with German
SKILLS
ABOUT STEPHEN MARSH
I’m a commercial sales leader with deep experience in physical security, fire and electronic solutions. I build and scale sales organisations, define go-to-market strategy and lead product launches and channel expansion to create repeatable revenue engines. I specialise in structuring sales teams, professionalising onboarding and incentives, and implementing sales-ops and forecasting disciplines that reduce risk and increase predictability.I work closely with product, operations and finance teams to synchronise demand, supply and margin objectives, and I’m experienced in negotiating distributor and partner agreements to open new markets. I enjoy coaching sales teams, simplifying complex tenders, and turning technical product roadmaps into commercial outcomes.I\'m available for speaking and advisory, if you’d like to discuss GTM strategy, partner routes-to-market, or building predictable revenue processes, send me a message. It\'s always good to collaborate.
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