Stephen Dolhagaray
Director of Marketing @Parq Casino
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WORK HISTORY
Director of Marketing @Parq Casino
Vancouver, BC, CA
Marketing Team LeadershipLead a team of two managers and six specialists, overseeing branding, digital, OOH advertising, social media, and property promotions. Foster a collaborative environment, ensuring involvement in charitable initiatives and local events. Cultivate a positive culture that drives creativity, teamwork, and impactful results.Parq Casino RebrandLed the rebrand of Parq Vancouver to Parq Casino, overseeing logo redesign, brand identity transformation, and website redevelopment. Managed integrated marketing campaigns across digital, social, outdoor, and internal channels. Ensured consistency in design and placement of internal materials and signage across the property. Vancouver Sports SponsorshipsLed high-profile sports sponsorships for Parq Casino, including the Vancouver Canucks, BC Lions, Whitecaps FC, and 2024 Grey Cup. Renewed the Canucks partnership with a successful 50/50 launch, managed the BC Lions sponsorship with player appearances and promotions, and strengthened the Whitecaps FC partnership. Managed the Grey Cup sponsorship, ensuring strong brand presence and impactful marketing.Johnnie Walker Room & Proline Sportsbook Lounge LaunchesPlayed a key role in the design and launch of the exclusive Johnnie Walker Lounge inside Parq Casino. Managed media and influencer events to promote the space, driving private event bookings and creating excitement. Also helped lead the successful launch of the Proline Sportsbook Lounge, overseeing all marketing initiatives and campaigns, driving high visitation and solidifying the space as a popular attraction. Streamlined Agency Business & Casino Entertainment ManagementReviewed agency relationships to identify cost-saving opportunities and built new local partnerships, improving efficiency and reducing spending. Managed all entertainment programming at Parq Casino, including booking DJs and performers, to create an engaging atmosphere for guests.
EDUCATION
NAIT (Northern Alberta Institute of Technology)
Bachelor's degree, Marketing
SKILLS
ABOUT STEPHEN DOLHAGARAY
A marketing professional with 17 years of experience, specializing in brand marketing, innovative promotional campaigns, and event management for audiences ranging from 50 to participants. Expertise includes developing comprehensive marketing and advertising strategies, creating digital content, fostering strong client relationships, and coordinating large-scale community events and special event productions across Western Canada. With a proven track record of delivering impactful advertising programs that drive customer engagement and results, thrives in fast-paced environments that demand multitasking and creative problem-solving. Highly organized, detail-oriented, and a proactive self-starter, adept at managing multiple projects simultaneously while consistently meeting tight deadlines.
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