Steph Binns Ferreira
Senior Brand, Marketing & Communications Manager @Exchange for Change
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WORK HISTORY
Senior Brand, Marketing & Communications Manager @Exchange for Change
England, GB
I am currently leading the development of the brand, name, and communications strategy for the UK’s Deposit Return Scheme, for both B2B and B2C audiences.In this role, I am:Creating the brand identity and naming strategy from scratch, guided by ongoing consumer research to ensure every decision is evidence-based.Building communications plans and an omnichannel marketing approach in collaboration with agency partners.Managing the agency pitch and onboarding process, including PR, creative, and digital teams.This work supports the delivery of a circular economy that works for everyone, helping to reduce waste, increase recycling, and make sustainable behaviours accessible to businesses and consumers alike.
EDUCATION
University of Cape Town
Business Science Marketing Honours, Business, Management, Marketing, and Related Support Services
ABOUT STEPH BINNS FERREIRA
With 20+ years of experience in brand management, marketing, and advertising, I am a seasoned brand strategist with a passion for building and nurturing iconic brands. Throughout my career, I have had the privilege of working on some of the world’s most renowned brands, including Johnnie Walker, Hotpoint, Peugeot, and Coca-Cola. This experience has honed my expertise in crafting and executing brand strategies that elevate awareness, drive consideration and preference, and foster engagement for long-term success.After over a decade in leading advertising agencies in London and Cape Town, I transitioned to client side as the Global Brand Manager for Asilia Africa, a luxury safari company. 4 years ago, I returned to the UK and joined Whirlpool Corporation as Head of Brand and Digital for the UK & ROI. In this role, I spearheaded a transformative brand equity campaign that solidified Hotpoint’s position as ‘The UK\'s most trusted major domestic appliance brand\'.Brands I have managed; Johnnie Walker, Amarula, Kulula.com, Peugeot, Coca-Cola, Schweppes, City of Cape Town, Prostate Cancer Charity, CANSA, Tiger Brands (Albany, Purity), and Old Mutual.Asilia AfricaWhirlpool, Hotpoint, Indesit, KitchenAidPrevious advertising agencies: EURO RSCG (UK)King James, Ogilvy and FCB (South Africa)Skills:Brand Management, Strategy, Marketing Management, Integrated Marketing, Advertising, SEO, SMM, PPC, and Event Management.Education: I am a strong marketing professional who graduated from the University of Cape Town with a Business Science Honours.
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