Stephanie Chitty
Senior Recruitment Marketing Manager @PeopleScout
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WORK HISTORY
Senior Recruitment Marketing Manager @PeopleScout
US
I\'m responsible for implementing and optimizing the multi channel recruitment marketing strategy for all clients in North America, under 4 VP\'s of client delivery. These clients include- NYSE listed Waste Management, America\'s largest waste disposal company resulting in 15k+ annual hires- Dealer Tire- International Motors- Rich Foods- SLATE auto- Circa $5m in annual budget responsibility- Managing and developing two marketing executives in the USA- Own and deliver all talent advisory & employer brand projects including personas, national hiring days across 20+ sites in the US and Canada- Reduced CPA\'s from $1200 to $2.80 whilst increasing volume- Delivered personas that decreased time to fill by 50% and time to offer by 11% for Diesel Mechanics- Decreased applicant drop out rate at offer stage by 7%- Channel management and optimization across Indeed, programmatic, geofencing, social media and all other job board marketing- Data insight and reporting on a weekly basis to the Directors of TA at WM- Quarterly review presentations to the executive leadership team at WM & PeopleScout
EDUCATION
Cicerone Certification Program
Certified Beer Server , Beer
Didcot Girls School
GCSE's, History
ABOUT STEPHANIE CHITTY
I\'m responsible for implementing and optimising the multi-channel recruitment marketing strategy for NYSE listed Waste Management, America\'s largest waste disposal company, resulting in 15k+ annual hires.In the last year- Won a competitive pitch worth circa $300k in additional business- Lead marketing which resulted in 15,864 hires across the US and Canada in 2023 for a NYSE S&P 500 listed company- Saved a client 42% of their marketing budget by optimising performance across multiple online channels- Designed and deployed a marketing campaign for a diversity goal which lead to a 300% increase in female applicants- Pitched for a marketing budget of $60k per annum where the previous budget had been zero- Trained a new starter up to marketing manager level saving hire and training costs for the businessAcross my career- Managed a yearly media spend of $1.8 million- 200% increase in job applications month on month for a healthcare client in North Dakota- Designed and delivered a sell out content marketing course for 20 business leaders- Setup my own business during the pandemic and won three full time clients- Project managed a full rebrand for an online fashion business- Launched a brand new website for a craft beer brewery, with fully integrated Shopify online store - raising online sales by 140%- Trained non marketing staff to create content for business social media channels - with a month on month increase in engagement for 6 months- Increased organic reach from 2% to 65% for a travel business- Quadrupled community size with zero ad spend in 4 monthsAlso, I beat cancer in 2021, so if you\'re looking for unshakeable resilience - I\'m the woman for the job.
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