Stephani Anderson
Digital Marketing Manager @PrideStaff
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WORK HISTORY
Digital Marketing Manager @PrideStaff
Fresno, CA, US
National Scale: Oversee the digital marketing infrastructure and brand integrity for 85+ franchise offices across the U.S, ensuring 100% messaging consistency and system alignment.MarTech Administration: Manage enterprise-level CRM workflows, email automation (nurture campaigns), and SMS triggers to streamline the lead-to-conversion funnel.System Auditing: Conduct regular quality assurance audits of SEO strategies and digital assets to maintain high data integrity and performance standards across all franchise locations.Data Analytics & PerformanceKPI & ROI Reporting: Synthesize complex data from multiple digital channels to produce executive-level reports on campaign ROI, conversion rates, and overall brand growth.Budget Optimization: Develop and monitor digital campaign budgets, utilizing trend analysis and consumer behavior research to reallocate resources for maximum impact.Growth Strategy: Collaborate with cross-functional teams to pilot innovative growth strategies, focusing on scalable automation and technical process improvements.
EDUCATION
University of California Santa Barbara
Bachelor's degree, English Language and Literature/Letters
Université de Bordeaux
French Language and Literature
Sanger High School
GED
ABOUT STEPHANI ANDERSON
Digital Marketing & Operations Leader | Scaling National Brand InfrastructureI am a results-driven Marketing Operations professional with over 7 years of experience building scalable digital systems for national brands. My expertise lies at the intersection of creative strategy and technical execution—managing the digital infrastructure for 85+ franchise locations while maintaining 100% brand integrity and high-performance ROI.Throughout my career, I have specialized in transforming complex business goals into streamlined operational workflows. From managing enterprise-level CRM migrations to architecting multi-channel content strategies, I focus on building the \"engine\" that drives sustainable growth.Core Competencies:Operations: System Governance, MarTech Administration, Project Lifecycle Management.Strategy: Data-Driven Campaign Design, SEO/SEM, Audience Identification.Leadership: Cross-functional Team Coordination, Stakeholder Relations, Budget Optimization.
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