Stephan Popescu
Marketing Director @Fab Restaurant Concepts
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WORK HISTORY
Marketing Director @Fab Restaurant Concepts
Toronto, ON, CA
As Director of Marketing at FAB Restaurant Concepts, I drive sales growth by building a scalable marketing framework that delivers measurable impact. I optimize channels, introduce new performance platforms, and modernize digital infrastructure to ensure every initiative is tracked and accountable. By designing a marketing analytics framework, I connect channel performance directly to revenue and ROI, using insights to focus investment on the strategies that drive the strongest growth.• Marketing Strategy: Develop and implement tailored strategies for each restaurant concept, aligning initiatives with revenue budgets, guest count targets, and long-term objectives. Balance brand storytelling with measurable outcomes to ensure campaigns contribute directly to growth.• Revenue Growth: Execute integrated campaigns across digital and traditional channels to increase YoY sales, guest counts, and reservations. Track performance through KPIs, test-and-learn optimization, and ROI analysis to continually evolve tactics and maximize results.• Brand Development: Strengthen and evolve brand positioning through consistent messaging, guest experience alignment, and a unified visual identity. Provide recommendations based on competitive analysis and market insights to keep each brand relevant and differentiated.• Team Leadership: Build, mentor, and manage a high-performing team, providing clear direction, accountability, and growth opportunities. Foster collaboration across marketing, operations, and leadership to translate strategy into execution that drives guest experience and financial impact.• Digital Execution: Lead multi-channel strategies to expand reach, deepen engagement, and convert demand into measurable results. Leverage data and analytics to identify growth opportunities, refine tactics, and build a funnel that tracks performance across channels to maximize ROI.
EDUCATION
BrainStation
Digital Marketing Certificate, Marketing
University of Toronto - Rotman School of Management
Bachelor of Commerce: Specialist in Finance and Economics
SKILLS
ABOUT STEPHAN POPESCU
I\'m a senior marketing leader who has scaled growth for global brands, startups, and category leaders across travel, hospitality, loyalty, fintech, e-commerce, and B2B SaaS, in both B2B and B2C. I lead full-funnel marketing programs end-to-end, from brand and demand generation through performance marketing, lifecycle, CRM, and retention. Across roles, I\'ve consistently delivered triple-digit YoY growth on the KPIs that mattered most to the business.• Full-Funnel Marketing Strategies: Lead acquisition, lifecycle, and retention as one integrated program. Connect paid, owned, and earned channels to a single revenue outcome, and own the customer journey from first impression through loyalty and win-back.• Data-Driven Growth Optimization: Run marketing on KPIs, not opinions. Define the targets, build the dashboards, and hold every campaign accountable to CAC, LTV, ROAS, and contribution margin. Leverage analytical insights to identify growth opportunities, develop data-informed strategies, and optimize marketing channels, campaigns, and initiatives to achieve measurable, scalable, and repeatable growth.• Launch and Scale: Build e-commerce sites, marketing automation platforms, loyalty programs, paid media engines, partnership channels, and more from scratch. Take programs from strategy to live operation, then optimize for scale.• Performance and Brand Marketing: Lead paid acquisition across Google, Meta, TikTok, and programmatic, paired with organic search across SEO and AEO, content marketing, lifecycle email, and CRM. Build brand and demand generation programs that fill the pipeline and lower blended CAC.• Budget and ROI Management: Manage marketing budgets from startup scale to eight figures. Allocate spend by expected return, sunset what underperforms, and reinvest behind what compounds.• Team and Cross-Functional Leadership: Hire, coach, and develop marketing teams across geographies, levels, and disciplines. Partner closely with product, engineering, finance, and sales to align marketing with company strategy.• Industry-Specific Expertise: Adapt the approach to each business. Travel, hospitality, loyalty, fintech, e-commerce, SaaS, and tech each operate by its own rules. The fundamentals stay constant, and the execution adapts.I set the strategy and execute it, crafting solutions that unlock growth opportunities and drive sustainable growth. Whether scaling startups or driving growth for established brands, I am passionate about creating meaningful impact through data-driven marketing strategies and tactical execution.
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