Steph Naylor
Platform Manager - Salesforce Marketing Cloud @Bayer Uk
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WORK HISTORY
Platform Manager - Salesforce Marketing Cloud @Bayer Uk
GB
Product owner for campaign planning and orchestration. Campaign data taskforce lead. US assignment, lead architect for email preference center and cross system marketing ops. Key contributions- Delivering 1.3m EUR savings from optimisation workstreams- Definition of the campaign operating model and capability roadmap to enable self service campaigns and decline >80% adoption in Y1- Overseeing roadmap delivery for the campaign capability - Implementing a customer centric approach to feature development and cross regional collaboration- Delivering a novel customer preference centre data architecture and integrated omnichannel experience - Optimising operations to reduce campaign delivery costs and drive market empowerment
EDUCATION
University of Greenwich
Executive Master of Business Administration - EMBA
University of Greenwich
Bachelor of Engineering (BEng) (Hons), Mechanical Engineering
The Open University
Bachelor’s Degree, Engineering Design & German
ABOUT STEPH NAYLOR
Experienced consultant specialising in operating model definition for technology roll out projects. Agency experience working with corporate clients on local/regional/global programmes.Strong programme and project management background, including stakeholder management, commercial management and risk management focusing on Life Sciences sector
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