Steffen Pedersen
Art Director - Global Brand Marketing @Fortinet
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WORK HISTORY
Art Director - Global Brand Marketing @Fortinet
Sunnyvale, CA, US
Lead a globally distributed team of designers, owning end-to-end creative development forglobal marketing initiatives and brand storytelling across digital, print, and event media.• Mentored and developed a high-performing team of 10+ designers across regions,resulting in a 40% improvement in project delivery efficiency and overall design quality.• Spearheaded the design and rollout of 25+ global marketing campaigns annually,directly contributing to a 30% YoY increase in customer engagement acrossdigital channels.• Partnered with marketing, product, and executive stakeholders to produce strategicexecutive decks and business-critical presentations, simplifying complex cybersecuritymessaging into visually compelling stories.• Directed creative for flagship brand campaigns and events that contributed to a 20%increase in brand awareness in key markets (LATAM, EMEA, APAC).• Elevated brand consistency by leading the refinement of global design systems andvisual guidelines used across 50+ countries and internal teams.• Championed collaboration between design, content, and demand-gen teams to ensurecreative assets aligned with funnel performance goals, improving campaign CTRsby 15–25%.• Oversaw production of digital assets, social media content, web graphics, and video,ensuring timely delivery and maintaining a <2% error rate on final outputs.
EDUCATION
The Art Institute of California-San Francisco
Bachelor of Science (BS), Graphic and web design
SKILLS
ABOUT STEFFEN PEDERSEN
As an Art Director with over six years at Fortinet, I lead and mentor a global team of brand designers, driving cohesive and impactful brand expression across digital and print platforms. My work ensures the company\'s visual identity resonates with customers and partners through polished assets, C-level presentations, and innovative marketing campaigns. With a foundation in graphic and web design and a commitment to excellence, my focus remains on delivering creative solutions that align with business goals. My professional journey reflects a dedication to collaboration, mentorship, and advancing brand narratives in a competitive global market.
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