Krissy Garza

Demand Generation Marketing Manager @Fortinet

Sunnyvale, CA, US

Develop and execute integrated marketing campaigns for secure networking solutions. Manage webinars, email marketing, and digital advertising while optimizing campaigns with data-driven insights. Collaborate cross-functionally, drive awareness, and generate leads to support business growth.Key Contributions:• Drove global campaign generating $2M in pipeline and a 53% INQ-MQL conversion rate• Owned demand generation strategy for $1B ARR campaign initiative• Led quarterly webinar programs, contributing to 32% of total Americas webinar bookings in 2024.• Increased webinar attendee rate by 20%, generating 200+ registrants from a single email campaign and driving $200K+ in marketing-sourced opportunities.Technical Skills: Salesforce, Tableau, Dataroma, Drift, 6Sense, PathFactory, On24, Asana, Microsoft Teams, Content Syndication.