Stefano Baldi
Director Marketing Communications @Caurum
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WORK HISTORY
Director Marketing Communications @Caurum
Arezzo, IT
Marketing DirectorChief Digital OfficerContent Creator
EDUCATION
Polimoda
Master, Fashion Marketing & Merchandising
Università degli Studi di Firenze
Law Degree, Law
Ninja Business School
Corso, E-commerce start
Ninja Academy
Seo&Sem Specialist, Seo&Sem Energy Course
Ninja Academy
Social Media Marketing Course
IUSVE - Istituto Universitario Salesiano Venezia
Executive Master, Content Marketing
SKILLS
ABOUT STEFANO BALDI
Caurum April 2022-presentMarketing Director & CommunicationsChief Digital Officer Monnalisa July 2009 - March 2022.Developer of digital marketing strategy and tactics to boost the company’s reputation.Giacche\'81 November 2016-April 2017Digital marketing strategy; developer of digital marketing strategy and tactics to boost the company’s reputation and drive qualified traffic.Brand story teller, product story teller, content creator, narrative branding, media planning, web/UX copy writer.Mac\'s cashmere 20••••09 brand corporate consultant, story teller and content creator.Luxury Academy based in Rome 20••••10: lecturer in fashion and fair marketing for post-degree courses.European School of Economics in Lucca 20••••07: lecturer in Event Management for post-degree courses.Opere Sonore by Ciresa S.r.l. in Trento 20••••07: brand corporate consultant.Centro Moda Trento 20••••11: lecturer in fashion marketing, fashion trends and event organisation.S.P. advertising agency 20••••07:corporate identity consultant, web copy-writer for and concept events manager (Louis Vuitton Cup Trapani).Contesta advertising agency 20••••05: marketing consultant of Polileather project.Polimoda 20••••05: Lecturer in fashion marketing, communication and the psycology of the sale for professionals courses.Event and concept project manager for the following events at Polimoda between 20••••05:Fashion Show and Visual Exhibition Polimoda 20••••04 in Florence (Leopolda station);Fashion Show “Art Academy Museum” in S.Pietroburgo;Fashion Show “Premio Michelangelo” in Marina di Carrara;Fashion Show in Rome “Art Café”.Pitti Uomo: account and P.R. for Polimoda S.r.l.Pitti Bimbo for Weipper s.r.l: press office and P.R. for the companySpecialties: Marketing digital strategy;story telling;visual story telling;content marketing;web copy writing;marketing and communication strategy;Events planner, press office, recruiting and management of staff 20-40 people;Identifying the value of branding in achieving the company’s business objectives.I can create the company profile, logo and pay off, press case and press releases; Storyteller, Art director, copywriter for web-sites.Seo & Sem copywriter, in Italian, English and in Spanish.Fashion trends analysis.Good knowledge of S.O. Windows 98, Fluent O.S. Windows 98, Windows XP, MSOffice, client e-mail and browser.
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