Stefani Forster
Founder @Cala Creative
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WORK HISTORY
Founder @Cala Creative
Toronto, ON, CA
Founded a boutique digital marketing agency focused on strategy-led SEO, content, and brand storytelling• Leads integrated marketing strategies grounded in audience research and competitive analysis• Oversees SEO and content programs across blogs, newsletters, social media, YouTube, and paid platforms• Manages long-term client relationships with a focus on measurable outcomes, scalable growth, and creative excellence• Collaborates with clients to ensure content aligns with brand voice while driving engagement, visibility, and lead generation
EDUCATION
University of Auckland
Bachelor of Arts, English, Women's Studies and Hispanic Cultures
Concordia University
Graduate Diploma, Journalism
McGill University
Bachelor of Arts, English Literature, Women's Studies, and Hispanic Cultures
SKILLS
ABOUT STEFANI FORSTER
I founded Cala Creative in 2021, overseeing a small but mighty team of creatives and freelancers. We deliver award-winning agency results for national and international clients.WHAT I DO• Conduct deep, data-driven audience and market research to understand who your customers are, where they live, how they behave, and what they search for—using analytics, keyword research, competitive analysis, and performance data to maximize ROI and avoid wasted marketing spend.• Develop custom, insight-driven digital marketing strategies tailored to local, regional, national, and international audiences.• Generate measurable leads and drive sales through targeted SEO, email marketing, and strategic paid campaigns across social media, search, and YouTube.• Lead branding and creative direction, including visual identity development, content creation, ad copy, web content, social media strategy, and scripts for videos, podcasts, ebooks, and more.• Craft and execute SEO strategies that improve visibility, rankings, and qualified traffic across blogs, landing pages, and websites.• Plan, manage, and optimize paid advertising across platforms such as LinkedIn, YouTube, X, Instagram, Facebook, and Pinterest, using precise audience targeting, keyword strategy, and ongoing optimization.• Oversee projects, budgets, and timelines end to end—ensuring strategy translates cleanly from insight to execution, because results come from implementation, not ideas alone.
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