Stefanie Haemmerle
Vice President Marketing @eccenca
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WORK HISTORY
Vice President Marketing @eccenca
Leipzig, DE
New challenge accepted. What is the right positioning for a software brand whose novel technology is highly complex and high-performing at the same time? A product with so many use cases for very few specialists - according to our ICP. What story and design do we use to make benefits and added value clear to them in just a few moments? Which pain-points drive demand? What does the customer journey look like? Which markets, which partners, which communication channels?This is the beginning of many questions I work on at eccenca. My new cold water into which I plunge full of joy in order to contribute my expertise and to continue learning in life.#womenintech
EDUCATION
Pforzheim University
Diplom Betriebswirtin, Marketing-Kommunikation
ABOUT STEFANIE HAEMMERLE
A purpose-driven marketeer with over 20 years of experience in creating brand strategies, holistic marketing plans, and media campaigns across multiple offline and online channels. Converted market and customer insights into revenue growth for national and international brands. An inspiring, hardworking leader with a genuine interest in people and a track record of getting stuff done (by having fun along the way). Passionate about storytelling, growth hacking, and bringing value to fast pacedorganizations.
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