Stefania Cardone
Marketing & Content Consultant @Def Production
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WORK HISTORY
Marketing & Content Consultant @Def Production
Milan, IT
Creative projects have specific visibility challenges — and generic marketing strategies rarely solve them. At DEF Production I work as a consultant supporting film and creative productions with tailored digital strategies that fit each project\'s identity and audience.• Creative Direction — directing commercial and documentary projects, coordinating multidisciplinary teams (DOP, editors, crew, talent) including collaborators met for the first time on set• Full Production Pipeline — managing the entire creative process from brief to final output: concept, scripting, location, shooting and post-production• Digital Strategy Consulting — developing campaign strategies for film and creative productions across different formats and markets• Paid Social — planning and overseeing paid campaigns to maximise visibility and reach for each project• Brand Consistency — ensuring every digital touchpoint reflects the creative vision and tone of the production
EDUCATION
The University of Edinburgh
Postgraduate Course
Accademia di Belle Arti di Brera
Bachelor’s Degree in New Technologies for Art and Visual Communication, New Technologies for Art
ABOUT STEFANIA CARDONE
I started making things before I knew it was a job.Video editing at 16, photography not long after. But I grew up somewhere that didn\'t have much room for ambitious women, being bold, loud, unapologetic about what you wanted wasn\'t celebrated. It was talked about. I was talked about. A lot.I built anyway.And somewhere between the camera and the briefs and the late nights figuring out why some content lands and some doesn\'t I got obsessed with the question underneath all of it: why does this actually work? Ten years later, that\'s still the one I\'m trying to answer.That experience taught me something I carry into every project: women who back themselves, who build something from nothing, who refuse to stay small they deserve people in their corner who take their vision as seriously as they do.That\'s who I became.My goal is to work with female founders across the world who are done being the internet\'s best kept secret. Women who have a product they believe in, a brand they\'ve poured themselves into, and a story the world hasn\'t heard yet. I want to be the person who changes that.I\'ve spent ten years in the spaces where storytelling has to be good because nothing else will save you — culture, events, indie music, the creative industries. It made me resourceful, honest, and obsessed with getting it right. The numbers followed: zero to 350K followers and 30M+ monthly impressions, built without a single paid ad.A few things that aren\'t on my CV but probably should be: former competitive chess player. About 40 books a year. Thinks in systems but i make it look good.If you\'re building something that deserves to be seen — let\'s talk.
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