Shannon Steele
Senior Digital Advertising Specialist (Amazon Ads) @Amazon
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WORK HISTORY
Senior Digital Advertising Specialist (Amazon Ads) @Amazon
As a Senior Go-to-Market Specialist with Amazon Ads (Sponsored Products), I specialize in uncovering scalable growth opportunities to unlock and accelerate new revenue streams. The scope of my work includes:• : Analyzing customer and product performance data to find pockets of under-monetized demand and growth. Deriving actionable insights from complex data sets, and communicating new revenue opportunities to senior cross-functional leadership.• : Leveraging deep data-driven understanding of distinct customer segments to identify friction points and opportunities to improve product adoption, increase customer engagement, and drive measurable revenue growth across high-priority segments.• : Leading in the design, launch, execution, and evaluation of new pilot initiatives to drive business growth. Collaborating with cross-functional product, finance, and sales teams to deliver new opportunities to grow and scale customer segments.• : Distilling findings from pilot initiatives into clear, data-backed insights and strategic recommendations for driving long-term business impact. Presenting business cases and trade-off scenarios to senior leadership to help guide business decisions on scaling and investment.Amazon Ads provides tools and services that enable brands to promote their products both on and off Amazon. As a core advertising format of Amazon Ads, Sponsored Products are cost-per-click (CPC) ads utilized by sellers and vendors to promote individual product listings on Amazon in order to drive visibility, boost product sales, and gain traction for new products.
EDUCATION
University of Guelph
Bachelor of Commerce (B.Com.)
University of Alberta
Product Management Specialization
SKILLS
ABOUT SHANNON STEELE
eCommerce champion, passionate about business growth through digital transformation. Experience leading and managing project teams in both large global enterprise and startup environments.
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