Stacy Frederick

Specialist, Marketing Strategy @Amp Sales & Marketing Solutions

Norfolk, VA, US

Develop fully customized marketing strategies for local, regional, and national businesses, aligning client objectives with audience insights and market opportunities-Plan and architect multi-channel advertising campaigns across CTV, linear TV, digital display, social, streaming, SEM, and email marketing to maximize reach and effectiveness-Conduct market and audience research—including competitive analysis, behavioral patterns, category trends, and ratings data—to guide strategy and strengthen client recommendations-Create strategic sales materials, including pitch decks, proposals, and storytelling-driven presentations that turn data into clear, persuasive marketing solutions-Oversee end-to-end campaign management, ensuring accurate setup, smooth execution, timely delivery, and alignment with all contracted KPI benchmarks-Monitor campaign performance analytics, interpreting pacing, delivery, attribution, and engagement metrics to provide proactive optimizations and actionable insights-Audit prospective clients\' advertising efforts, reviewing digital presence, media mix, and target alignment to identify gaps and propose improved strategies-Collaborate with creative and production teams to guide messaging, approve assets, and ensure all campaign materials meet platform requirements and brand consistency-Coordinate with post-production, operations, and research teams to support campaign execution, troubleshoot delivery issues, and ensure all components meet client expectations-Maintain strong client relationships, providing ongoing communication, performance reporting, optimization strategies, and recommendations for future growth-Support new business development by identifying high-potential prospects, preparing tailored outreach, and crafting campaign solutions that address industry-specific challenges.

Old Dominion University

B.S. Education, Human Services Counseling