Jenny Seo

WORK HISTORY

EDUCATION

ABOUT JENNY SEO

Hello, my name is Jenny. I’m originally from Seoul, South Korea, and moved to San Francisco to pursue a Master’s in Business Analytics at UC Davis. I chose this path to strengthen my analytical capabilities in strategic planning and to lead data-driven marketing strategies across diverse markets. My primary goal is to gain a deeper understanding of the U.S. market and apply my GTM strategic framework and prior experience to drive brand growth in this market.As an experienced global GTM sales and brand strategist with over 7 years in the CPG industry, I’ve led brand growth across untapped international markets, owned P&L strategy, and executed high-impact campaigns across both offline and digital channels.At Daesang, I spearheaded brand expansion initiatives from Costco USA to hypermarkets across the Middle East and Europe, driving triple-digit growth for products like kimchi and tofu. I built structured NPD and Stage Gate processes, and led cross-functional teams to deliver innovations aligned with market insights and consumer needs. From executing omni-channel campaigns like the Kimchi Celebration Day to launching Amazon brand stores and influencer activations, I consistently connect insights with execution to drive awareness, conversion, and loyalty.At Samyang Foods, I led the global expansion of the Buldak brand, driving category penetration through the viral Spicy Noodle Challenge and securing shelf presence in over 10 international markets. I also spearheaded product innovation by launching new formats like Buldak Sauce and frozen dumplings, which contributed to 7x growth in the frozen segment. In addition, I successfully reformulated SKUs to comply with EU regulations, extending product lifecycle and unlocking new market opportunities. Throughout my career, I have gained hands-on experience across the three core pillars of CPG marketing: base business growth, new product development, and brand communication. I aspire to combine my past experience at leading food companies with my analytical capabilities to develop and execute data-driven sales and brand management strategies that drive sustainable growth in dynamic markets.