Melanie Liu
Marketing Specialist @Yami
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WORK HISTORY
Marketing Specialist @Yami
Brea, CA, US
Led end-to-end campaign execution on the non-Chinese site, from ideation and planning to full-scale launch, driving GMV and UV growth while ensuring alignment with business objectives and timelines-Developed performance reports and post-campaign analyses, translating multi-dimensional data insights into actionable roadmaps and optimization strategies-Conducted qualitative and quantitative analyses to evaluate customer behavior, campaign effectiveness, and operational performance, informing data-driven decisions
EDUCATION
Castro Valley High School
High School Diploma
UC Santa Barbara
Bachelor's degree, Communication, General
University of Southern California
Master's degree, Communication Management
ABOUT MELANIE LIU
I have one-year Marketing related experience. I have experience also in public speaking/presenting, digital marketing, and event coordinating through my work experiences and activities. My passion is to communicate and inspire people. I am also passionate about Marketing. I was a honors communicate student at UCSB and I am pursuing the Master of Science in Communication Management. With my international background, I would love to use my global perspective to connect with others around the world as well as driving team to success.
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